Squishmallows sparked a global craze — since their debut in 2017, they’ve become one of the best-selling and most collectible plush lines worldwide. Their silky surface, rounded shape, and cloud-soft filling make them perfect for cuddling, collecting, or decorating. Each Squishmallow has a name, personality, and backstory, which turns them into little characters people love to trade and share around the world. Kids adore the softness and vibrant colors, while adults love the calming, comforting feel.Available in multiple sizes — from tiny keychain minis to jumbo cuddle pillows. Suitable for ages 3+, but let’s be honest: all ages end up hooked.